Build Your Online Presence
As a new business it's important to let your customers know you're open. Use these free tools and resources to build your online presence.
Whether you're shopping or looking for a new restaurant to check out, most people start online. That's why having a strong online presence is important. And with anything online, Reviews are King.
5 REASONS REVIEWS ARE IMPORTANT FOR YOUR BUSINESS
1. Reviews Can Increase Sales
Many customers search online and are fully aware of the options available for them in the market and are often at the verge of their purchase decisions. With the help of reviews, they often decide which brands or products to go for. Seeing positive reviews about your business often leads to increase in sales.
2. Reviews Can Build Your Credibility
Aside from sales, your business also needs credibility in order to sustain long-term growth. Even if you have a lot of customers, your company needs credibility and integrity to sustain those customers. Positive online reviews can help build your credibility.
3. Reviews Can Improve Search Engine Optimization (SEO)
Good reviews help your business rank with organic search results in search engines, like Google. Since your business will be mentioned in reviews, your brand will become more relevant in the search engine results. Reviews will be considered by the search engine as unique content already and unique content has more crawlability to the search engine bots. When the content becomes more indexable, then it will gain a better ranking in the search engines.
4. Reviews Can Drive Traffic to Your Website
Reviews can bring your customers to your website or social media page. If a customer is reading a review of your business and is now interested in making a purchase, the next step would be to look for where they can buy your product.
5. Reviews Can Help You Spread Your Brand
Reviews can also be used as a marketing tool in a sense that it can encourage the creation of even more reviews. Think of it as a viral type of thing wherein one review will lead to many more people leaving reviews. When a lot of people write reviews on different platforms like your Google or Facebook Business Page, then your brand name will inevitably spread.
Ask for Reviews
As a business, it does pay to make sure that you showcase your good reviews. The best way to get good reviews is to simply make sure that your product is good and that your customer service is equally good. Your satisfied customer will help spread the word about the experience they’ve had from your brand. If they don’t do so right away, feel free to ask them for a review. Many customers are willing to review your product, especially if they’ve had a positive experience. Being transparent and open to feedback allows your business to improve and flourish as you will have the direct feedback from people who care about your brand. Showing you care about your customers will help them develop the trust and loyalty that many companies and brands are vying for.
Engage with customers on Google for free
Ever wonder how businesses show up in Google search results? With a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.
Engage with customers on Facebook for free
A Facebook business page is a free way to reach your audience on their computers and mobile devices. Pages are designed for businesses, brands, celebrities, causes and organizations. While Facebook profiles can be private, Pages are public. Google may index your Page, making it easier for people to find you.
Engage with customers on TripAdvisor for free
TripAdvisor is the world’s largest travel site, with millions of travelers visiting each month to research and plan their perfect trip. Accommodations, restaurants and attractions can be listed on TripAdvisor for free! Being on TripAdvisor will increase your business’ exposure to a large, qualified audience and give you access to many free marketing tools